Google relies on geo-targeting the ads. What this means is, that the ads that show up on a user’s screen is related to the region that he is from.
‘Google provides for all’. This sentence may get most bloggers and webmasters up in arms, crying out foul, but few can argue that this has, in fact, been something that most have made peace with. Google, over the years, has grown, and grown like one on some serious steroids! Today, most of the web’s traffic is diverted through this behemoth’s servers, and that inadvertently makes Google, the one who calls all the shots when it comes to ecommerce sites making money.
Google AdSense is one of the most popular and effective ways to monetize your website. But Google has set out some rather stringent rules and guidelines in place, to rule out any malpractices in advertising adopted by websites to make money. Some may argue that these guidelines are apt, whereas others may call them absolutely outrageous. Whatever school of thought you may belong to, you would agree that rules need to be set in place so that everyone has a fair chance at making money the right way. While there is no denying that few other ad serving applications match up to AdSense, there are quite a few alternatives that you could opt for. Here are the top 10 alternatives to AdSense, that you could choose –
Chitika is one of the most preferred choices for bloggers and webmasters looking for suitable alternatives to AdSense. It gives you a lot of flexibility, with regards to how you would like to place the adverts on your website or blog. What makes it a favorite amongst bloggers is the fact that it has a real low minimum payout of 10 USD.
2. Yahoo! Bing Network
The closest competitors of Google―Yahoo, and Bing, along with other syndicated partner sites―have their own ad serving applications, which are just as good as its competition. It offers Pay Per Click adverts, in addition to search marketing ads. Its key USP is the high level of customization. It offers the website to modify, and place the adverts so that they blend with the rest of the content on the website.
Kontera is another popular choice, especially for webmasters looking to monetize their website. Kontera relies on in-text adverts, wherein it creates a hyperlink for the keywords on the page. Kontera’s popularity has grown in recent times, with some big names opting in for the application.
Clicksor relies mainly on their text adverts, and in-text adverts, to generate revenue for the host website. It also offers a 10% commission for any referrals that sign join in.
Vibrant Media offers different forms of advertising, right from in-text ads, to in-image ads. They also have display ads, which is based on the Cost per-thousand Impressions (CPM) model.
AdSide uses a banner ad format to generate revenue. The banners also have a small thumbnail to the left of each row of ads. As compared to the other forms of advertising, AdSide takes a non-intrusive approach, which has worked in its favor.
Bidvertiser offers all the usual features like in-text ads, image ads, and banner ads. In addition to the regular Pay per Click option, it also offers a conversion bonus―if the clicks from your webpage or blog lead to valid leads, you stand to get an additional bonus.
Another ad serving application that is seen as a worthy AdSense substitute, LinkWorth offers in-text ads, image ads, and sponsored posts among other advertising options.
9. Amazon Associates
The largest online store, Amazon, offers a fairly simple, and straightforward ad solution. It places image adverts on your web page, or blog, and then, for every click on the advert that translates into a purchase, it pays you an amount as commission.
Something that makes Infolinks rather appealing, is the ease with which you can choose to place their in-text ads, along with a banner, or image ads from some other provider.
These applications should serve as viable alternatives to Google AdSense, and help monetize you website or blog. However, the fact remains that Google AdSense is the biggest player in the market, and has the biggest payout as well. However, Google is also infamous about how it bans sites, without any valid reason. So, adopt one of these alternatives, and improve upon your ad sense!