Tag Archives: PPC

Blogs And Your Online Business

If you’ve been online for any length of time, you no doubt have seen many blogs. Blogs are a relatively new approach to Internet marketing and are wildly popular. In fact, if you have a website, you should also have a blog. Further, many use their blogs as their actual website. It’s your choice, but because it’s so important to be able to connect to your audience, a blog is the perfect avenue to do so.

Blogs and your online business go hand-in-hand because first, you want to have your information available to your audience, and secondly and most importantly, you want the ability for your audience to easily connect with you. This is one way to gain respect and ultimately, more traffic to your site, err, blog.

One of the unique features of a blog is that you can “post” any content that’s related to your blog’s topic and receive and reply to comments from your audience. What a great way to connect and stay connected to your audience! This technique allows you to gain the trust of your audience and convince them that you’re not there to sell them something, but rather, to inform them (aka “soft sell” to gain trust). If you offer a product they need or want, they will most likely buy from you first because you have built a relationship with them – one that they trust. In the online business, if people don’t trust you, success will elude you.

Another feature of blogging is that you can begin to build your email list by offering a signup form right on your blog. So, when people begin to trust you, so to will they trust you enough to permit you to send them your newsletter. Just a reminder, please don’t send anyone on your list an email until you have secured their express permission to do so. Doing so without their permission will only create problems for you and could possibly get you black-listed as a spammer. I’ve covered this in a previous article.

Getting traffic to your blog, just like your website, takes patience and knowledge about the many tactics and techniques available today. The techniques are fairly easy to follow and master. Paid advertising can be done in ways such as with PPC (pay-per-click), and free advertising is available in the form of article marketing or blogging.

You may already know that I belong to a fantastic community of online marketers. Learning Internet marketing and all that it has to offer is fun and rewarding. I’ve learned most of what I know from this community. If you’re serious about online marketing, you owe it to yourself to take a good look. Learning about blogs and your online business is a great place to start!

Learning Internet Marketing

Internet marketing, like any other business, requires discipline and a burning desire to get things going. I would like to be one of the first to congratulate you on your decision! You see, learning Internet marketing represents a full-blown opportunity for you and your family to finally put your financial fears to rest. However, it’s going to take hard work and dedication to your new venture.

I know that you may have been led to believe that all you have to do is build a website, list a few products, and wait for the money to roll in. BUNK! Don’t you believe it. To start, let me emphatically say that you should find a reliable source for information and training that won’t exaggerate their success and leave you even more confused. By reliable source, I mean one that will guide you step-by-step to the goal you’re trying to reach. If you’re not prepared, this business will overwhelm you very quickly because there is a lot to learn, and who you learn from is crucial. Here’s a list of what you should learn:

• Article marketing – writing articles for profit that are related to your niche.

• Keyword research – finding the “hot” keywords within your niche that will get you the traffic you need to make your business profitable.

• PPC advertising – you choose your keyword(s) and write short ads with these words. You then pay a set price for each time an interested party clicks on your ad. If you are not sure of what you’re doing with PPC, this can cost you more than you may have anticipated. Careful!

• Blogging – permission based blogging that will allow you to get your name out there and over time, deliver more and more traffic to your site.

• Website – build your own website to display your products or advertise your business.

This is only a short list of the basics of learning Internet marketing, and there here to get you going in the right direction. However, each entry on the list above requires knowledge and training. I urge you to get that training before you invest too much money. The best thing to do, like I’ve already said, is to get involved with people you can trust. You can tell who these people are. They don’t exaggerate and they do NOT promise that you will be rich overnight or even next month.

If you’re wondering where I learned so much about Internet marketing, I can tell you that without a doubt, WA is the premier institution for learning Internet marketing that teaches you from scratch, how to make a living online. No hype, no gimmicks, and most of all, no false promises! They stress consistency in your efforts, coupled with knowledge you can trust, from people who live Internet marketing every day. See you there!

Oh, I almost forgot. When you arrive at my site, go ahead and sign up for my Mad Marketing Method. I will send you a series of emails that will help you immensely in learning Internet marketing. Once you’ve reviewed my Mad Marketing Method, you will be well on your way to learning this great business!